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  • MozFest 2013: Content customization for publishers

    One of my favorite ads of all time was one of the simplest: a 15-word Facebook ad created by an artist in New Zealand hawking a pendant he’d made that symbolized “safe passage over water.” I was a dedicated kayaker at the time, so what thrilled me the most was how this ad seemed to speak directly to me — even calling out “kayakers.” When it comes to news however, I’ve never been similarly awed by...

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  • Slimformation is now Firefox-ready, just in time for the Mozilla Festival

    This update includes a number of technical updates plus a Firefox add-on We've made some updates to Slimformation which include a number of technical updates and a Firefox add-on (the first version was built as a Chrome extension). Slimformation is a prototype for a tool to help readers to track and improve their reading habits. After installation and, say, a week of reading via the browser, a reader can see how much time they have...

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