MozFest 2013: Content customization for publishers
One of my favorite ads of all time was one of the simplest: a 15-word Facebook ad created by an artist in New Zealand hawking a pendant he’d made that symbolized “safe passage over water.” I was a dedicated kayaker at the time, so what thrilled me the most was how this ad seemed to speak directly to me — even calling out “kayakers.” When it comes to news however, I’ve never been similarly awed by...