Ideas |
Long a challenge, Snapchat delivers crowd-sourced storytelling
In the last few months, I cheered from the sidelines of the Macy’s Day Parade, I built a kite to fly in India, I strutted the streets of New York Fashion Week and I tailgated a football game in the dead of January. All from the comfort of my bed. How did I do it? Well, I watched these events unfold via Snapchat, an app I normally reserve for sending selfies to friends. I didn’t see...