Rethinking the listicle. What can it do for "serious" news?

Odds are, you’ve read more than a handful of listicles.

They proliferate social media, they’re sweet and short (but short on nutrition), and in a culture of distraction, it's hard not to love a numbered article.

This October, I facilitated a session at Mozilla Festival, seeking to discover where these listicles belong "serious" news reporting.

The proposal might sound strange considering that most listicles are headlined with some variation of “50 hottest …” “8 simple steps …” or “The Best and Worst….” Not exactly normal fodder for news reporting.

But news has been adapting since its invention — from printing presses to radio to TV to digital. Listicles aren’t likely going away any time soon.

So why not give the approach a go?

The MozFest test

All this fretting over listicles boils down to the same thing: news deserves to be known. And if making sure the news is read means compromising some paragraphs, couldn’t it be worth it?

As my MozFest session discovered, the answer isn’t yes or no. It’s complicated.

Just because it’s easier to read a listicle, doesn’t mean it’s easier to write one.

During MozFest, I asked groups of two to three people to take a traditional news article and find a way to tell the same information in a listicle format. I didn’t want a complete retelling, but a new approach that could summarize the most important content and give the reader a jumping-off point if they wanted to learn more.

At the end of the session, the participants presented their freshly-curated listicles. About half the groups found success with the approach, by using timelines, questions and numbered items to engage the reader with their content.

The other half, however, concluded that a listicle could not appropriately share the news.

And that’s okay.

I had given some groups articles that were financially or politically complex, or touched on topics that would be insensitive to relay in a list format. These groups decided that a listicle approach wouldn’t work for that particular story and they brainstormed other ways to make the content more engaging through graphs, video explainers or a drop-down menu for sections of the article.

A key takeaway from the session is that the effectiveness of a news listicle depends not just on how well it is done, but on the subject matter itself. Several attendees concluded that just because it’s easier to read a listicle, doesn’t mean it’s easier to write one.

Structured news, digestible news.

While researching my session, I read about how our working memory needs sensible structure to retain information. We simply understand better when there’s an organized format with a start and an end. Listicles do just that.

They aren’t always going to work, as the MozFest session proved. But they can be used by news organizations to their advantage, which many already do. See the Washington Post's “9 questions you were too embarrassed to ask about Syria” and Vox's “6 biggest myths about ebola” for two great examples.

I don’t believe listicles should overtake traditional news storytelling. But I know that people are lazy, busy and bored. If we’re scrolling through our newsfeed with three minutes to spare, we’re probably going to click on “X number of things you didn’t know,” rather than “This important thing happened in a lot of paragraphs.”

If we can find ways to present the news in a more engaging, digestible format, we can reach a whole segment of the population that otherwise would have never been informed. Used effectively, listicles can benefit a reader’s comprehension and the increase likelihood of being shared, thus reaching a greater audience. Used inappropriately, the listicle could be a disservice to the story.

Ultimately, Listicles are just one of the latest additions to a long line of storytelling developments. They certainly won't be the last. It's important to be aware of how a new format or tool can enhance the story — and how it falls short. Regarding any of these new formats, and listicles as well, we should ask: Would this change improve the audience's experience? Am I doing the story justice?

The only way to move forward is to experiment with the new.

About the author

Mallory Busch

Undergraduate Fellow

Latest Posts

  • With the 25th CAR Conference upon us, let’s recall the first oneWhen the Web was young, data journalism pioneers gathered in Raleigh

    For a few days in October 1993, if you were interested in journalism and technology, Raleigh, North Carolina was the place you had to be. The first Computer-Assisted Reporting Conference offered by Investigative Reporters & Editors brought more than 400 journalists to Raleigh for 3½ days of panels, demos and hands-on lessons in how to use computers to find stories in data. That seminal event will be commemorated this week at the 25th CAR Conference, which...

    Continue Reading

  • Prototyping Augmented Reality

    Something that really frustrates me is that, while I’m excited about the potential AR has for storytelling, I don’t feel like I have really great AR experiences that I can point people to. We know that AR is great for taking a selfie with a Pikachu and it’s pretty good at measuring spaces (as long as your room is really well lit and your phone is fully charged) but beyond that, we’re really still figuring...

    Continue Reading

  • Capturing the Soundfield: Recording Ambisonics for VR

    When building experiences in virtual reality we’re confronted with the challenge of mimicking how sounds hit us in the real world from all directions. One useful tool for us to attempt this mimicry is called a soundfield microphone. We tested one of these microphones to explore how audio plays into building immersive experiences for virtual reality. Approaching ambisonics with the soundfield microphone has become popular in development for VR particularly for 360 videos. With it,...

    Continue Reading

  • Prototyping Spatial Audio for Movement Art

    One of Oscillations’ technical goals for this quarter’s Knight Lab Studio class was an exploration of spatial audio. Spatial audio is sound that exists in three dimensions. It is a perfect complement to 360 video, because sound sources can be localized to certain parts of the video. Oscillations is especially interested in using spatial audio to enhance the neuroscientific principles of audiovisual synchrony that they aim to emphasize in their productions. Existing work in spatial......

    Continue Reading

  • Oscillations Audience Engagement Research Findings

    During the Winter 2018 quarter, the Oscillations Knight Lab team was tasked in exploring the question: what constitutes an engaging live movement arts performance for audiences? Oscillations’ Chief Technology Officer, Ilya Fomin, told the team at quarter’s start that the startup aims to create performing arts experiences that are “better than reality.” In response, our team spent the quarter seeking to understand what is reality with qualitative research. Three members of the team interviewed more......

    Continue Reading

  • How to translate live-spoken human words into computer “truth”

    Our Knight Lab team spent three months in Winter 2018 exploring how to combine various technologies to capture, interpret, and fact check live broadcasts from television news stations, using Amazon’s Alexa personal assistant device as a low-friction way to initiate the process. The ultimate goal was to build an Alexa skill that could be its own form of live, automated fact-checking: cross-referencing a statement from a politician or otherwise newsworthy figure against previously fact-checked statements......

    Continue Reading

Storytelling Tools

We build easy-to-use tools that can help you tell better stories.

View More