Sarah Adler

Undergraduate Fellow

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Posts by Sarah Adler

  • On being a journalist at Confab 2013, a content strategy conference

    Content strategy is a kind of floofy term, and it refers to a relatively new field. I didn’t know what it meant before I spent some time last week in Minneapolis at Confab 2013 with the Facebook content strategy team, learning from the great Kristina Halvorson and her gang of accomplished mavericks changing the way companies think about content creation, delivery and management. Many conference attendees complained that, at their companies, content wasn’t considered until...

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  • MozFest: Turning data in to a story in three hours? Almost.

    This year at MozFest, I responded to a “call for help” from three African nations to solve the mysterious drop in life expectancy they experienced. In a session called “Data Expeditions: Scout the Data Landscape with our Data Sherpas” (organized by a caped Michael Bauer) all participants split into groups to research and tell a story. My group, made of people with diverse backgrounds, reminded me how valuable a wide variety of skill sets can...

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