MozFest 2013: For journalists, web literacy is not quite enough

One of Mozfest’s most prominent themes this year has been “Build + Teach the Web.” Throughout the keynotes and sessions, Mozilla has pushed its new initiative, Webmaker, as a rallying point for all of us interested in educating the world in becoming creators of the web rather than users.

It’s a great initiative. Nothing is more important for us as makers than getting more people onboard, especially in journalism. But journalism has a specific set of requirements that make teaching the web a much different and arguably much more difficult task.

Perhaps the best of Webmaker’s current available resources is its attempt at a Web Literacy Standard. It divides web literacy into three “strands”: Exploring, Building and Connecting. Each of these three strands have subsections, such as “Composing for the Web” under Building or “Open Practices” under Connecting. Everything in the standard is relevant and necessary for making the web.

But for journalists, I'd add at least one skill to the list. I have said often that journalists do not need expert programming skills; they just need web literacy. Now, upon seeing the most complete attempt at defining just what web literacy means, journalists still need yet another type of literacy: data literacy.

This does not mean statistics, or at least not the predictive statistics that you may come across in an academic statistics department. Journalists largely deal with populations, not samples. When we deal with data, we generally deal with all of it. More and more, everyday journalists need to deal with this data.

What would a data literacy standard look like? I hope to create a more complete attempt in the near future, but data literacy as it relates to the web requires at least a few skills that come to mind:

  1. Working with spreadsheets. Often data comes in a format that lends itself to a spreadsheet. Journalists need to know not only how to read and write in them, but also how to crunch some numbers and transform the data to find the story in datasets.
  2. Web scraping. Too much data is not released in a usable format, and it too often takes web scraping skills to extract it. More difficult tasks will always be handled by news devs, but empowering journalists with basic web scraping skills will allow newsrooms to deal with more data.
  3. Data cleaning. Data is never perfect and it's often filthy. Journalists need to know what to do about it, or any data project they do will be misleading and incorrect.


This is far from a complete list of data skills that journalists need. But that list also does not exist in any concise format (certainly, the Data Journalism Handbook is a great longform resource), and if we want to emphasize to working and future journalists the skills they need, we need something concrete to point to. For web skills, Mozilla’s Web Literacy Standard is a great resource and starting point. But journalists need to consider what data skills we all need. Feel free to send me suggestions on Twitter.

About the author

Tyler Fisher

Undergraduate Fellow

Latest Posts

  • A Big Change That Will Probably Affect Your Storymaps

    A big change is coming to StoryMapJS, and it will affect many, if not most existing storymaps. When making a storymap, one way to set a style and tone for your project is to set the "map type," also known as the "basemap." When we launched StoryMapJS, it included options for a few basemaps created by Stamen Design. These included the "watercolor" style, as well as the default style for new storymaps, "Toner Lite." Stamen...

    Continue Reading

  • Introducing AmyJo Brown, Knight Lab Professional Fellow

    AmyJo Brown, a veteran journalist passionate about supporting and reshaping local political journalism and who it engages, has joined the Knight Lab as a 2022-2023 professional fellow. Her focus is on building The Public Ledger, a data tool structured from local campaign finance data that is designed to track connections and make local political relationships – and their influence – more visible. “Campaign finance data has more stories to tell – if we follow the...

    Continue Reading

  • Interactive Entertainment: How UX Design Shapes Streaming Platforms

    As streaming develops into the latest age of entertainment, how are interfaces and layouts being designed to prioritize user experience and accessibility? The Covid-19 pandemic accelerated streaming services becoming the dominant form of entertainment. There are a handful of new platforms, each with thousands of hours of content, but not much change or differentiation in the user journeys. For the most part, everywhere from Netflix to illegal streaming platforms use similar video streaming UX standards, and...

    Continue Reading

  • Innovation with collaborationExperimenting with AI and investigative journalism in the Americas.

    Lee este artículo en español. How might we use AI technologies to innovate newsgathering and investigative reporting techniques? This was the question we posed to a group of seven newsrooms in Latin America and the US as part of the Americas Cohort during the 2021 JournalismAI Collab Challenges. The Collab is an initiative that brings together media organizations to experiment with AI technologies and journalism. This year,  JournalismAI, a project of Polis, the journalism think-tank at...

    Continue Reading

  • Innovación con colaboraciónCuando el periodismo de investigación experimenta con inteligencia artificial.

    Read this article in English. ¿Cómo podemos usar la inteligencia artificial para innovar las técnicas de reporteo y de periodismo de investigación? Esta es la pregunta que convocó a un grupo de siete organizaciones periodísticas en América Latina y Estados Unidos, el grupo de las Américas del 2021 JournalismAI Collab Challenges. Esta iniciativa de colaboración reúne a medios para experimentar con inteligencia artificial y periodismo. Este año, JournalismAI, un proyecto de Polis, la think-tank de periodismo...

    Continue Reading

  • AI, Automation, and Newsrooms: Finding Fitting Tools for Your Organization

    If you’d like to use technology to make your newsroom more efficient, you’ve come to the right place. Tools exist that can help you find news, manage your work in progress, and distribute your content more effectively than ever before, and we’re here to help you find the ones that are right for you. As part of the Knight Foundation’s AI for Local News program, we worked with the Associated Press to interview dozens of......

    Continue Reading

Storytelling Tools

We build easy-to-use tools that can help you tell better stories.

View More