#Doprah and The Atlantic's 'blunder': This week on Twitter

twitter white on blue logo

Each week our very own Stephen Autar tracks the tech and journalism conversations on Twitter as he runs the @KnightLab handle. He offers a recap of the most intriguing and important stories each Friday.

This week, like every other, was a great week on Twitter. There was much news to follow and talk about—even more so than usual.

Conversation surrounding the death of Aaron Swartz carried over into much of this week. Everyone from NPR to The Atlantic to the Washington Post to the Huffington Post to Gawker and beyond had coverage of some facet of the story. The innumerable stream of tweets from friends, supporters and fellow activists remembering Swartz and commemorating his work kept his name very much alive online.

On Monday, The Atlantic published an advertorial featuring the growth of Scientology last year and subsequently took it down following immediate and intense backlash across what felt like the entirety of the Internet. The Atlantic later said they “screwed up” while over on The Guardian, Dan Gillmor called it a “blunder,” Gothamist called it “bizzare,” and Taylor Berman on Gawker declared it “Bizarre, Blatant Scientology Propaganda,” and, of course, Twitter was ablaze with jokes and general commentary on the situation.

What was unclear to me, however, was what most people were generally upset about: the fact that it was an advertorial or that it was focused on the Church of Scientology. Since media has been publishing similar forms of sponsored content for ages, I can’t imagine the former being the matter. If it’s the latter, I suppose I’m even more confused. While the Church of Scientology is a controversial figure, I don’t see how posting sponsored content advertising Scientology is any different from running native Obama for America political ads. Are we to assume everyone who visits BuzzFeed was an Obama supporter, just as everyone who reads The Atlantic’s content must be anti-Scientology?

Tuesday was the big secret event Facebook invited the media to. CEO Mark Zuckerberg unveiled what he hails the third pillar of Facebook: Graph Search. As Jared Keller tweeted the status of Facebook’s stock following the announcement, elsewhere on Twitter the mass confusion and furious stream of funnies in hopes of retweets ensued. (If you’re interested in the stocks, Quartz has a great post up.) Shortly after the announcement, this Facebook Note started getting passed around, "How Journalists Can Use Facebook Graph Search for Reporting." The entire Graph Search idea seems like a gold mine for marketers, journos and generally creepy people. Of course, the issue of privacy following the news of Graph Search was quickly brought up, and rightfully so as Henk van Ess’s tweet and Google+ post (is there a proper name for that yet?) have indicated.

This blog post by Cory Bergman was passed along Twitter for most of the start of the week, and it raises a great point: it should be mobile first not “mobile, too.” After Graph Search was announced, The Verge entered the conversation, agreeing with Bergman’s argument that developing for mobile should come first and not merely as an afterthought.

To round off the week, Deadspin’s story about Manti Teo’s dead girlfriend (spoiler: it was all fake!) and Oprah’s interview with Lance Armstrong, in which he confessed to doping provided much in the way of things to talk and tweet and blog about. Poynter compiled a list of reactions to the Manti Teo story and that barely scratches the surface. For the Lance Armstrong and #doprah madness, Outside magazine liveblogged the spectacle, which, again, barely scratches the surface.

About the author

Stephen Autar

Undergraduate Fellow

Latest Posts

  • A Big Change That Will Probably Affect Your Storymaps

    A big change is coming to StoryMapJS, and it will affect many, if not most existing storymaps. When making a storymap, one way to set a style and tone for your project is to set the "map type," also known as the "basemap." When we launched StoryMapJS, it included options for a few basemaps created by Stamen Design. These included the "watercolor" style, as well as the default style for new storymaps, "Toner Lite." Stamen...

    Continue Reading

  • Introducing AmyJo Brown, Knight Lab Professional Fellow

    AmyJo Brown, a veteran journalist passionate about supporting and reshaping local political journalism and who it engages, has joined the Knight Lab as a 2022-2023 professional fellow. Her focus is on building The Public Ledger, a data tool structured from local campaign finance data that is designed to track connections and make local political relationships – and their influence – more visible. “Campaign finance data has more stories to tell – if we follow the...

    Continue Reading

  • Interactive Entertainment: How UX Design Shapes Streaming Platforms

    As streaming develops into the latest age of entertainment, how are interfaces and layouts being designed to prioritize user experience and accessibility? The Covid-19 pandemic accelerated streaming services becoming the dominant form of entertainment. There are a handful of new platforms, each with thousands of hours of content, but not much change or differentiation in the user journeys. For the most part, everywhere from Netflix to illegal streaming platforms use similar video streaming UX standards, and...

    Continue Reading

  • Innovation with collaborationExperimenting with AI and investigative journalism in the Americas.

    Lee este artículo en español. How might we use AI technologies to innovate newsgathering and investigative reporting techniques? This was the question we posed to a group of seven newsrooms in Latin America and the US as part of the Americas Cohort during the 2021 JournalismAI Collab Challenges. The Collab is an initiative that brings together media organizations to experiment with AI technologies and journalism. This year,  JournalismAI, a project of Polis, the journalism think-tank at...

    Continue Reading

  • Innovación con colaboraciónCuando el periodismo de investigación experimenta con inteligencia artificial.

    Read this article in English. ¿Cómo podemos usar la inteligencia artificial para innovar las técnicas de reporteo y de periodismo de investigación? Esta es la pregunta que convocó a un grupo de siete organizaciones periodísticas en América Latina y Estados Unidos, el grupo de las Américas del 2021 JournalismAI Collab Challenges. Esta iniciativa de colaboración reúne a medios para experimentar con inteligencia artificial y periodismo. Este año, JournalismAI, un proyecto de Polis, la think-tank de periodismo...

    Continue Reading

  • AI, Automation, and Newsrooms: Finding Fitting Tools for Your Organization

    If you’d like to use technology to make your newsroom more efficient, you’ve come to the right place. Tools exist that can help you find news, manage your work in progress, and distribute your content more effectively than ever before, and we’re here to help you find the ones that are right for you. As part of the Knight Foundation’s AI for Local News program, we worked with the Associated Press to interview dozens of......

    Continue Reading

Storytelling Tools

We build easy-to-use tools that can help you tell better stories.

View More