Results of the first publisher survey released

One of the first challenges the Knight Lab undertook after really getting started this summer was to try to understand some of the challenges and opportunities facing Chicago-area publishers.

We wanted to know what publishers were capable of, what their priorities were, and what they'd like to accomplish next as their sites grow.

With these objectives in mind, we sent out an online survey in late September. By mid October 44 percent of the publishers who received the survey had responded, providing us with unique insight in to the Chicago publishing environment. Eventually we hope these insights (in addition to many, many more conversations and meetings with publishers) will help us create tools that will help publishers report, present and distribute the news more efficiently and effectively.

A few initial insights from the survey:

  • The vast majority of publishers use social media to reach audiences and distribute content, but almost none are satisfied with their usage.
  • Improving use of metrics was cited as a relatively important priority, but publishers didn't indicate confidence in their abilities.
  • While primarily focused on building their own site traffic and their own content, most sites want to increase the interchange of both traffic and content between sites.
  • We'll use the survey results as a jumping off point as we continue talking with publishers individually. We'll also use trends within the community to help guide initial technology development. If you're interested, please take a look at the complete survey results here.

As we become a greater part of the Chicago publishing community we'll continue our outreach with publishers big and small - form neighborhood bloggers to the big legacy media companies in town. At the moment we're working to meet with every publisher we know of in Chicago. If you haven't heard from us yet, you will. And if you're particularly eager to talk to us, share ideas, or learn more about the Lab and our goals, please email me.

We look forward to talking to more with all of you and sharing the discoveries we make along the way.

-- Ryan Graff

This PDF provides the results of the survey.

About the author

Ryan Graff

Communications and Outreach Manager, 2011-2016

Journalism, revenue, whitewater, former carny. Recently loving some quality time @KelloggSchool.


Latest Posts

  • With the 25th CAR Conference upon us, let’s recall the first oneWhen the Web was young, data journalism pioneers gathered in Raleigh

    For a few days in October 1993, if you were interested in journalism and technology, Raleigh, North Carolina was the place you had to be. The first Computer-Assisted Reporting Conference offered by Investigative Reporters & Editors brought more than 400 journalists to Raleigh for 3½ days of panels, demos and hands-on lessons in how to use computers to find stories in data. That seminal event will be commemorated this week at the 25th CAR Conference, which...

    Continue Reading

  • Prototyping Augmented Reality

    Something that really frustrates me is that, while I’m excited about the potential AR has for storytelling, I don’t feel like I have really great AR experiences that I can point people to. We know that AR is great for taking a selfie with a Pikachu and it’s pretty good at measuring spaces (as long as your room is really well lit and your phone is fully charged) but beyond that, we’re really still figuring...

    Continue Reading

  • Capturing the Soundfield: Recording Ambisonics for VR

    When building experiences in virtual reality we’re confronted with the challenge of mimicking how sounds hit us in the real world from all directions. One useful tool for us to attempt this mimicry is called a soundfield microphone. We tested one of these microphones to explore how audio plays into building immersive experiences for virtual reality. Approaching ambisonics with the soundfield microphone has become popular in development for VR particularly for 360 videos. With it,...

    Continue Reading

  • Prototyping Spatial Audio for Movement Art

    One of Oscillations’ technical goals for this quarter’s Knight Lab Studio class was an exploration of spatial audio. Spatial audio is sound that exists in three dimensions. It is a perfect complement to 360 video, because sound sources can be localized to certain parts of the video. Oscillations is especially interested in using spatial audio to enhance the neuroscientific principles of audiovisual synchrony that they aim to emphasize in their productions. Existing work in spatial......

    Continue Reading

  • Oscillations Audience Engagement Research Findings

    During the Winter 2018 quarter, the Oscillations Knight Lab team was tasked in exploring the question: what constitutes an engaging live movement arts performance for audiences? Oscillations’ Chief Technology Officer, Ilya Fomin, told the team at quarter’s start that the startup aims to create performing arts experiences that are “better than reality.” In response, our team spent the quarter seeking to understand what is reality with qualitative research. Three members of the team interviewed more......

    Continue Reading

  • How to translate live-spoken human words into computer “truth”

    Our Knight Lab team spent three months in Winter 2018 exploring how to combine various technologies to capture, interpret, and fact check live broadcasts from television news stations, using Amazon’s Alexa personal assistant device as a low-friction way to initiate the process. The ultimate goal was to build an Alexa skill that could be its own form of live, automated fact-checking: cross-referencing a statement from a politician or otherwise newsworthy figure against previously fact-checked statements......

    Continue Reading

Storytelling Tools

We build easy-to-use tools that can help you tell better stories.

View More