No soft focus: Behind the design and launch of Broadly
When Broadly, Vice’s female-centric vertical debuted on August 3, 2015, I was struck not just by the kinds of content they were putting out, but also by its clean yet personable design that complemented its unique voice. Unlike the heavy black color scheme and font weights of Vice Media’s other sites, Broadly was bold in its use of color, typography and grids. I was curious about how Vice designed and launched Broadly, a site that...