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  • Lab projects |

    Learning more about twXplorer's potential and pitfalls through user testing

    by Neil Holt

    This is the second post in a series highlighting research and possible new directions for our Twitter search tool, twXplorer. I was in India working for CNN-IBN on their Citizen Journalist website searching for some meaningful way — any meaningful way — to share Twitter trends generated by the voices of everyday citizens when I first came across twXplorer. I was so excited! Wow, I thought, I must be able to share these histograms with my...

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  • Ideas |

    User testing: how news designers and developers add context to quantitative data

    by Jessica Soberman

    Last week I wrote about how news organizations use A/B testing to help iterate on design elements such as page layout and headline writing-style in order to increase reader engagement. The technique provides essential information about what a reader is doing, but it does have limitations. “When you’re only looking at metrics you see the what, but you don’t see the why,” said Steve Mulder, director of user experience and analytics at NPR Digital Services....

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  • Ideas |

    On being a journalist at Confab 2013, a content strategy conference

    by Sarah Adler

    Content strategy is a kind of floofy term, and it refers to a relatively new field. I didn’t know what it meant before I spent some time last week in Minneapolis at Confab 2013 with the Facebook content strategy team, learning from the great Kristina Halvorson and her gang of accomplished mavericks changing the way companies think about content creation, delivery and management. Many conference attendees complained that, at their companies, content wasn’t considered until...

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