How the Washington Post used data and natural language processing to get people to read more news
In April, Washington Post announced that it had set a new single-month traffic record, with more than 52 million unique visitors. The figure represented not only a new record, but also a 65 percent year-over-year gain that led other big-name publishers, according to the Post. Publisher Frederick J. Ryan praised the addition of new editorial staffers and awards, and then called special attention to engagement: While unique visitors were up 65 percent, pageviews were up...