SEO for news — you might not know everything you should

A month or two back I got roped into going to a happy-hour SEO seminar. Ugh. Talk about an acronym that doesn’t inspire joy in the typical journalist or even the typical hacker journalist: SEO. I’d heard it all before, I thought — keywords, links, URLs, metadata, etc. — but I agreed to go, wanting to appease a boss and deciding that at the very least I’d get to meet some folks and talk some...

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