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  • Ideas |

    'The master conductor': product management in journalism

    by Jessica Soberman

    My fellowship at the Knight Lab has been a deep dive into news media product development. I have spent the past year helping create tools such as twXplorer, which helps reporters leverage Twitter as a research and reporting tool, and Untangled, the Lab’s network analysis research initiative. I believe that digital innovation can drive social impact and that news media product teams are uniquely positioned to change the course of journalism's’ development and sustainability. So...

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  • Ideas |

    User testing: how news designers and developers add context to quantitative data

    by Jessica Soberman

    Last week I wrote about how news organizations use A/B testing to help iterate on design elements such as page layout and headline writing-style in order to increase reader engagement. The technique provides essential information about what a reader is doing, but it does have limitations. “When you’re only looking at metrics you see the what, but you don’t see the why,” said Steve Mulder, director of user experience and analytics at NPR Digital Services....

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