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  • What we learned about using data to generate custom content

    A year ago, I was struggling to choose between offers to study journalism or computational analysis and public policy. I ultimately chose computational analysis and public policy as I was excited by the prospect of learning about the frontiers of data and policy. I quickly developed a fascination with civic hacking and the open government movement. Aspiring to use my data science skills for social good and to return eventually to journalism, I applied for...

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  • MozFest 2013: Content customization for publishers

    One of my favorite ads of all time was one of the simplest: a 15-word Facebook ad created by an artist in New Zealand hawking a pendant he’d made that symbolized “safe passage over water.” I was a dedicated kayaker at the time, so what thrilled me the most was how this ad seemed to speak directly to me — even calling out “kayakers.” When it comes to news however, I’ve never been similarly awed by...

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