Ideas |
Designing from data — How news organizations use A/B testing to increase user engagement
Back in November I had a minor journalism crisis, questioning journalism’s impact on society and the business models that are trying to sustain news organizations. This prompted me to look into other ways that people interested in social impact were developing and organizing businesses. Long story short, I applied and was accepted into a 6-month program at Northwestern’s Kellogg School of Management called NUvention Impact. It’s an interdisciplinary social entrepreneurship program that gives Northwestern graduate...