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  • Ideas |

    Newsroom love stories start with collaboration and communication

    by Anne Li

    This twice-weekly exchange has been going on since my first editor’s meeting two years ago when I first joined the editing team of North by Northwestern, Northwestern’s online student-run news magazine: “We’re going to do a story on the architecture on campus for this Sunday,” a section editor declares excitedly at the editorial meeting. “It’s going to be interactive. It’ll be so cool!” “That’s great,” a managing editor responds. “Have you talked to the interactive...

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  • Ideas |

    'The master conductor': product management in journalism

    by Jessica Soberman

    My fellowship at the Knight Lab has been a deep dive into news media product development. I have spent the past year helping create tools such as twXplorer, which helps reporters leverage Twitter as a research and reporting tool, and Untangled, the Lab’s network analysis research initiative. I believe that digital innovation can drive social impact and that news media product teams are uniquely positioned to change the course of journalism's’ development and sustainability. So...

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  • Ideas |

    Designing from data — How news organizations use A/B testing to increase user engagement

    by Jessica Soberman

    Back in November I had a minor journalism crisis, questioning journalism’s impact on society and the business models that are trying to sustain news organizations. This prompted me to look into other ways that people interested in social impact were developing and organizing businesses. Long story short, I applied and was accepted into a 6-month program at Northwestern’s Kellogg School of Management called NUvention Impact. It’s an interdisciplinary social entrepreneurship program that gives Northwestern graduate...

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