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  • Ideas |

    Six social search tools to help journalists find and analyze trends on Twitter

    by Neil Holt

    This is the third post in a series highlighting research and possible new directions for our Twitter search tool, twXplorer. Social media platforms such as Facebook and Twitter are bursting with information thanks to people and organizations the world over ready and willing to share. For journalists these platforms can make for invaluable resources – that is if they know how to use them. In my work researching possible future directions for twXplorer I came across...

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  • mozfest , Ideas , Events |

    MozFest 2013: Measuring news engagement and impact

    by Jessica Soberman

    I’ve been thinking and writing recently about how news organizations can purposefully and meaningfully measure engagement and impact. It turns out to be a common question and at MozFest on Saturday morning Knight-Mozilla OpenNews fellows Brian Abelson, Stijn Debrouwere, Annabel Church, Sonya Song and MIT Center for Civic Media researchers Erhardt Graeff and J. Nathan Matias helped lead a session on the subject. Organizing thoughts and ideas in the news analytics sessions. The session started...

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  • Lab projects |

    twXplorer — A smarter way to search Twitter

    by Rich Gordon

    TwXplorer, a new social-media research tool launched today by the Knight Lab, started with one journalist who told us he had a problem. Peter Slevin, a Medill faculty member, has been working on a book about Michelle Obama. As part of that work, he periodically tracks her place in the "global conversation" by searching Twitter for references to the first lady. What he gets back: a long list of tweets mentioning Michelle Obama. He can...

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  • Ideas |

    Designing from data — How news organizations use A/B testing to increase user engagement

    by Jessica Soberman

    Back in November I had a minor journalism crisis, questioning journalism’s impact on society and the business models that are trying to sustain news organizations. This prompted me to look into other ways that people interested in social impact were developing and organizing businesses. Long story short, I applied and was accepted into a 6-month program at Northwestern’s Kellogg School of Management called NUvention Impact. It’s an interdisciplinary social entrepreneurship program that gives Northwestern graduate...

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