Callie Schweitzer on audience hacking, the future of social media editors, and the benefits of authenticity
The Lab’s profiles are Q&As with smart people who are shaping the future of media. Follow the series. It seems strange to say now, but a month or two back Callie Schweitzer wasn’t anywhere on my radar. Her name first appeared in my inbox along with a compliment and a bold suggestion for Knight Lab’s Q&A series. And then, suddenly, she was everywhere. She moved from VOX Media to her new gig as director of...