Ideas |
On being a journalist at Confab 2013, a content strategy conference
Content strategy is a kind of floofy term, and it refers to a relatively new field. I didn’t know what it meant before I spent some time last week in Minneapolis at Confab 2013 with the Facebook content strategy team, learning from the great Kristina Halvorson and her gang of accomplished mavericks changing the way companies think about content creation, delivery and management. Many conference attendees complained that, at their companies, content wasn’t considered until...