A Northwestern University joint initiative of Medill School of Journalism, Media, Integrated Marketing Communications and the Robert R. McCormick School of Engineering & Applied Science. Northwestern University joint initiative of Medill & McCormick School of Engineering.

Want to build a successful digital community? This old book may help

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If we ever meet I’ll probably ask you for advice on my latest project, Gun Memorial. I’ll explain that we’re trying to humanize reporting on gun violence in America by showing the face of every victim. I’ll say that we’re getting lots of traffic but we need more contributions from “citizen journalists” to sustain the project. I’ll ask, “do you have any suggestions?” I was surprised when two people recommended the same book

How to reach audiences that don’t have internet access

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“Our audience” is a phrase that has been used so much during my time in various newsrooms that it has sometimes become as soothingly monotonous as white noise. “Who is our audience?” “How do we best serve our audience?” To the first question, the answer could be geographic. It could be racial. Or, in a rather cold-hearted but pragmatic response, it could be as simple as “whoever can pay the bills.” I grew

How WSJ used data and design to show Americans their polarized politics and media

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If you want to see just how polarized America’s media and political landscape has become, you’d have a hard time finding something more compelling than Blue Feed, Red Feed from the Wall Street Journal. The project shows the viewer two hypothetical Facebook news feeds — one that contains content from sources favored by very liberal Facebook users, and a second that contains content from sources favored by very conservative users — each of

Limited connectivity: Including readers whose only access might be a mobile phone

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Although internet adoption rates have neared saturation among young adults and people with higher education, a broader, more diverse audience lags behind when it comes to internet connectivity, often relying on slow, mobile-only connections. These groups pose a particular challenge for those of us charged with providing equal access to the journalism we create. “It’s really easy, particularly in graphics journalism to always want to be on the cutting edge, always working on

Knight Lab tools now embeddable on Medium

We’re excited to announce that instances of TimelineJS, StoryMapJS, and JuxtaposeJS can now be embedded directly into your Medium posts. To make this possible, we’re using Embedly, a service that makes it easy to embed content into a variety of sites. Embedly works well with Medium, which is one of the most popular platforms that supports the service. While you may be able to embed our tools on a number of other platforms

Translation: How and when to translate news and news graphics

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This story is part of a series on bringing the journalism we produce to as many people as possible, regardless of language, access to technology, or physical capability. Find the series introduction, as well as a list of published stories here. More than 60 million people in the United States speak a language other than English at home. Of those, 25 million report that they “speak English less than very well,” according to