A Northwestern University joint initiative of Medill School of Journalism, Media, Integrated Marketing Communications and the Robert R. McCormick School of Engineering & Applied Science. Northwestern University joint initiative of Medill & McCormick School of Engineering.

A bigger tent: How new techniques and technology can help journalists reach more people

In the last few years we’ve seen a rush of new storytelling technology and techniques — from virtual reality to scrollytelling to chat interfaces. For many of us, these advances have made the experience of consuming news richer, more convenient, and more illuminating. We can learn more quickly, see the world with fresher eyes, and immerse ourselves in stories in ways that go far beyond text on a page or moving images.

For those of us who create these stories, opportunities abound for us not only to do cool, new things, but also to bring our work to new people. With new storytelling and distribution techniques and technologies we can reach people who otherwise would have had a difficult time finding our work or accessing it because of government censorship, language barriers, limited technical resources, and more.

At Knight Lab, we recently began asking ourselves how we can reach new and wider audiences with digital (and sometimes analog) news. We haven’t asked, let alone answered, all the questions that one might consider. But we have identified a few topics that we find compelling, and over the next few weeks we’ll explore some of these topics, including:








We’ll publish about one story each week. The story list above will become live links as stories are published. Check back here, or follow @KnightLab on Twitter to make sure you see the story’s as soon as they’re published.

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Northwestern University Knight Lab advances news media innovation through exploration, experimentation and education. The Lab's free publishing tools help to make information more meaningful and promote quality storytelling on the Internet.